PRSVRE Media Group and BET99 announce a new multi-year sponsorship
Sponsorship Marks First of its Kind in Canadian University Sports Media
Toronto, January 11, 2023 — Today, PRSVRE Media Group has announced a new multi-year Sponsorship with BET99 through their University Program. BET99 University will be an official sponsor and sports betting education partner of Canada’s largest university sports media company and brand.
The BET99 University Program mission is to inform and engage the Canadian Post-Secondary audience through 3 pillars: Education, Community & Culture. BET99 University has sponsorship agreements with Queens Sports Industry Committee, Gee-Gees Football, University of Toronto Sports Business Association & the Cure Cancer Classic Organization.
“We’re reimagining the U SPORTS fan experience and believe a huge part of that experience should be education-driven,” said Dashawn Stephens, Founder and Creative Director of PRSVRE Media Group. “BET99 has done a lot of great work educating Canadian students and athletes about the forever-growing legal sports betting landscape through their BET99 University program. We look at this sponsorship as an innovative and creative opportunity to amplify their initiatives and knowledge while combining their efforts with all that PRSVRE does from a university sports media and content lens.”
Beginning this year, PRSVRE Media Group and BET99 University will launch educational campaigns, leveraging new marketing platforms to provide sports betting insights through Free-to-Play initiatives, as well as tools and resources for the PRSVRE audience to better understand the category.
“PRSVRE Media Group shares in our vision for the BET99 University program and we’re excited to collaborate on initiatives that are both educational and engaging for their growing audience base,” said Steve Ungar, Head of Partnerships at BET99. “PRSVRE Media Group has done an incredible job covering the Canadian university sports landscape and delivers content that deeply resonates with Canadian sports fans. BET99 aims to ensure that as post-secondary students enter the sports betting arena, that they’re doing so with the tools and knowledge to do so responsibly.”
As a part of the Sponsorship, BET99 University will become the title sponsor of several PRSVRE Media Group assets including, beginning in August 2023, the Take It OR Leave It podcast, PRSVRE’s primary U SPORTS football show.
About Sports Venture Holdings and BET99
Sports Venture Holdings Inc. is a holding company of subsidiaries that operate the market-leading BET99 brands. It offers premium online sports betting and casino platforms to Ontarians, and free-to-play products throughout Canada, leveraging the brand’s unique understanding of the country’s regional differences to create localized, diverse products tailored to each market. The company also boasts a number of unique Canadian partnerships, including UFC Hall of Famer Georges St-Pierre, NHL All-Star Auston Matthews, two-time Olympian Alysha Newman, international soccer star Sebastian Giovinco, the Ottawa Senators, Live Nation, Postmedia, CF Montreal, the Montreal Alouettes and now, the NHL.
About PRSVRE Media Group
Created by athletes, for athletes with a mission to amplify the accomplishment of athletes from coast to coast, PRSVRE Media Group is a Canadian athlete empowerment brand and sports media company that reimagines the Canadian sports fan experience through delivering university sports coverage, and storytelling, while sitting at the intersection of sports, culture and innovation., PRSVRE Media Group is also Canada’s largest sports media company that is primarily dedicated to covering Canadian university sports. To learn more about PRSVRE Media Group, follow us on Instagram, Twitter and TikTok.
